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The AI Steering Wheel

Most AI programmes do not fail on the model. They fail in the gap between the boardroom decision and the deployed system. This book closes that gap.

  • Strategy, operations, engineering
  • With Dr. Fouad Bousetouane
Buy on Amazon Visit ai-swf.com
Cover of The AI Steering Wheel

The framework

Three interlocking layers.

Each layer answers a different question. The book shows how the answers connect, so a decision made in the boardroom survives the trip to production.

  1. Strategy, deciding what to build, and what to refuse to build.
  2. Operations, governance, evaluation, and the guardrails that hold under load.
  3. Engineering, the architecture that carries a decision to production intact.

The shelf

Published works.

Cover of The AI Steering Wheel
Out now

The AI Steering Wheel

Most AI programmes do not fail on the model. They fail in the gap between the boardroom decision and the deployed system. This book closes that gap with three interlocking layers.

Co-authored with Dr. Fouad Bousetouane.

Buy on Amazon Visit ai-swf.com
Cover of Applied Machine Learning and High-Performance Computing on AWS
Published

Applied Machine Learning and High-Performance Computing on AWS

A practical guide to building, training and deploying machine learning models at scale on AWS. Distributed training, model parallelism, and the infrastructure decisions that decide whether a model ever reaches production.

Co-authored with Farooq Sabir, Shreyas Subramanian and Trenton Potgieter.

Buy on Amazon

Prefer it out loud?

The same framework, argued weekly with a co-host who sits on the business side of it.

Listen to Build & Bet

Keep exploring

There is more where this came from.

Podcast Build & Bet, weekly, where a technical decision is a business decision. Courses Two free YouTube courses: AI agents, and LLM inference optimization. Playlists Every series, show and talk on the channel, kept current from YouTube. Writing Essays from The Agentic Enterprise, AWS deep dives and research papers. Speaking Talks from re:Invent, Grace Hopper and AWS Summits, and how to book one. Wall of Love Notes from people watching, reading and building along. Add your own.